MARKETING STRATEGY 2
経済学部 - 経営学科
EMGS5049
コース情報
担当教員: 外川 拓
単位数: 2
年度: 2024
学期: 秋学期
曜限: 水5
形式: オンデマンド授業
レベル: 200
アクティブラーニング: なし
他学部履修: 可
評価方法
リアクションペーパー
授業内期末試験
授業期間中
詳細情報
概要
It is imperative for business people to understand the concept of marketing for making effective and strategic decisions in a highly competitive market. As part of the course, students will study the basics of marketing strategy, including SWOT, STP, customer value, and satisfaction. NOTE: This course will be conducted in English. Students cannot take the course if they already took the Japanese-taught course ""マーケティング戦略論Ⅱ."
目標
The main goal of this course is to enhance students' ability to build strategic marketing plans.
授業外の学習
Students are expected to read the class material in advance and review the essential points of the topics they studied in the previous class.
所要時間: Four hours per week.
スケジュール
- Review of MARKETING STRATEGY 1
- Product strategies
- New product development
- Pricing strategies
- Marketing channels
- Retail marketing
- Review
- Integrated marketing communications
- Advertising
- Communications in digital marketing
- Sustainable Marketing
- Global marketing
- In-class final exam
- Review
教科書
This course does not require students to purchase a specific textbook.
参考書
Philip Kotler and Kevin Lane Keller Marketing Management, Global Edition Pearson, 2015